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Stop 6 of 10 on Florence Dressed the World
Gucci Garden — Palazzo della Mercanzia
Historic Center, Florence
A Preview
"On the corner of Piazza della Signoria, tucked beside the giants and the fountain, there's an older, quieter palace with a row of coats of arms across its front. That's the Palazzo della Mercanzia — for centuries the merchants' tribunal, the court where Florentine traders came to settle their disputes. Which makes it a very fitting building for what's inside it now. A Gucci."
Hear the full story in the app — narrated and timed to play right where you're standing.
The Reveal
This stop is part of the tour’s larger story. An optional reveal at the end lets you revisit which details stayed perfectly honest and which got a little extra help.
Tour Stops
Follow the full Florence Dressed the World route.
- 1 Introduction
- 2 Orsanmichele / Palazzo dell'Arte della Lana
- 3 Palazzo Pucci
- 4 Officina Profumo-Farmaceutica di Santa Maria Novella
- 5 Palazzo Spini Feroni — Salvatore Ferragamo
- 6 Gucci Garden — Palazzo della Mercanzia
- 7 Scuola del Cuoio — Santa Croce
- 8 Pitti Palace — The Sala Bianca
- 9 Antico Setificio Fiorentino
- 10 The Reveal
Hear the full story at Gucci Garden — Palazzo della Mercanzia
This is just one of 10 stops on the Florence Dressed the World tour. Download the app, put in your headphones, and experience it for real.
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