A Preview
"The long, dignified stone front running down this street belongs to the Palazzo Pucci — and the Pucci family has been standing on this exact spot for something like six hundred years. That's the part people miss about the man I want to tell you about. When the rest of Florence's twentieth-century fashion was built by shoemakers and shop porters clawing their way up, this one came pre-installed."
Hear the full story in the app — narrated and timed to play right where you're standing.
The Reveal
This stop is part of the tour’s larger story. An optional reveal at the end lets you revisit which details stayed perfectly honest and which got a little extra help.
Tour Stops
Follow the full Florence Dressed the World route.
- 1 Introduction
- 2 Orsanmichele / Palazzo dell'Arte della Lana
- 3 Palazzo Pucci
- 4 Officina Profumo-Farmaceutica di Santa Maria Novella
- 5 Palazzo Spini Feroni — Salvatore Ferragamo
- 6 Gucci Garden — Palazzo della Mercanzia
- 7 Scuola del Cuoio — Santa Croce
- 8 Pitti Palace — The Sala Bianca
- 9 Antico Setificio Fiorentino
- 10 The Reveal
Hear the full story at Palazzo Pucci
This is just one of 10 stops on the Florence Dressed the World tour. Download the app, put in your headphones, and experience it for real.
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