3 Stop 3 of 12 on The Hit Factory

One Times Square

Times Square, New York City

A Preview

"Find the narrow wedge of a building at the south end of all this — the skinny one buried under screens, where Broadway and Seventh Avenue cross each other. That's the building the ball comes down. And every part of why it does is an accident. Until nineteen oh-four, none of this was called Times Square. It was Longacre Square, and it was where you went to buy a horse."

Hear the full story in the app — narrated and timed to play right where you're standing.

The Reveal

This stop is part of the tour’s larger story. An optional reveal at the end lets you revisit which details stayed perfectly honest and which got a little extra help.

Previous stop

The New Amsterdam Theatre

Next stop

The Paramount Building
The Hit Factory

The Hit Factory

12 stops · 38 min

Experience This Tour

$9.99 one-time

Tour Stops

Follow the full The Hit Factory route.

  1. 1 Introduction
  2. 2 The New Amsterdam Theatre
  3. 3 One Times Square
  4. 4 The Paramount Building
  5. 5 Shubert Alley
  6. 6 Fifteen Fifteen Broadway
  7. 7 The Palace Theatre
  8. 8 The Brill Building
  9. 9 The Ed Sullivan Theater
  10. 10 Radio City Music Hall
  11. 11 Thirty Rockefeller Plaza
  12. 12 The Reveal

Hear the full story at One Times Square

This is just one of 12 stops on the The Hit Factory tour. Download the app, put in your headphones, and experience it for real.

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