9 Stop 9 of 12 on The Hit Factory

The Ed Sullivan Theater

Times Square, New York City

A Preview

"The theater behind that marquee has been four completely different buildings without ever moving an inch. It went up in nineteen twenty-seven as a legitimate Broadway house, built by Arthur Hammerstein to honor his father Oscar — a cigar manufacturer who got rich on tobacco and then spent all of it on opera houses. A career path I find deeply reassuring."

Hear the full story in the app — narrated and timed to play right where you're standing.

The Reveal

This stop is part of the tour’s larger story. An optional reveal at the end lets you revisit which details stayed perfectly honest and which got a little extra help.

Previous stop

The Brill Building

Next stop

Radio City Music Hall
The Hit Factory

The Hit Factory

12 stops · 38 min

Experience This Tour

$9.99 one-time

Tour Stops

Follow the full The Hit Factory route.

  1. 1 Introduction
  2. 2 The New Amsterdam Theatre
  3. 3 One Times Square
  4. 4 The Paramount Building
  5. 5 Shubert Alley
  6. 6 Fifteen Fifteen Broadway
  7. 7 The Palace Theatre
  8. 8 The Brill Building
  9. 9 The Ed Sullivan Theater
  10. 10 Radio City Music Hall
  11. 11 Thirty Rockefeller Plaza
  12. 12 The Reveal

Hear the full story at The Ed Sullivan Theater

This is just one of 12 stops on the The Hit Factory tour. Download the app, put in your headphones, and experience it for real.

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