7 Stop 7 of 12 on The Hit Factory

The Palace Theatre

Times Square, New York City

A Preview

"Everything about this corner tells you a theater should be at street level. The Palace is thirty feet above your head, sitting inside the tower with the giant screen wrapped around its base — the entire auditorium, a hundred and thirteen years old, hoisted off the pavement and left there. It opened in nineteen thirteen as a vaudeville house for a producer named Martin Beck, and it opened badly."

Hear the full story in the app — narrated and timed to play right where you're standing.

The Reveal

This stop is part of the tour’s larger story. An optional reveal at the end lets you revisit which details stayed perfectly honest and which got a little extra help.

Previous stop

Fifteen Fifteen Broadway

Next stop

The Brill Building
The Hit Factory

The Hit Factory

12 stops · 38 min

Experience This Tour

$9.99 one-time

Tour Stops

Follow the full The Hit Factory route.

  1. 1 Introduction
  2. 2 The New Amsterdam Theatre
  3. 3 One Times Square
  4. 4 The Paramount Building
  5. 5 Shubert Alley
  6. 6 Fifteen Fifteen Broadway
  7. 7 The Palace Theatre
  8. 8 The Brill Building
  9. 9 The Ed Sullivan Theater
  10. 10 Radio City Music Hall
  11. 11 Thirty Rockefeller Plaza
  12. 12 The Reveal

Hear the full story at The Palace Theatre

This is just one of 12 stops on the The Hit Factory tour. Download the app, put in your headphones, and experience it for real.

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