4 Stop 4 of 9 on The Barbary Coast

Pacific Avenue

Jackson Square, San Francisco

A Preview

"Pacific Avenue. Antique shops, architecture firms, people walking small dogs. Extremely civilized. This street used to be called Pacific Street. They changed the name in nineteen twenty-nine because the old name had become so synonymous with violence and depravity that real estate agents couldn't sell property on it."

Hear the full story in the app — narrated and timed to play right where you're standing.

The Reveal

This stop is part of the tour’s larger story. An optional reveal at the end lets you revisit which details stayed perfectly honest and which got a little extra help.

Hear the full story at Pacific Avenue

This is just one of 9 stops on the The Barbary Coast tour. Download the app, put in your headphones, and experience it for real.

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