The Cookie Factory

The Cookie Factory

New York City, USA

Chelsea Market.

Chelsea Market. That massive brick building below you — the one that stretches an entire city block from Ninth to Tenth Avenue. Right now it's a food hall. People are down there eating lobster rolls and artisanal doughnuts and browsing boutique hot sauces. Twenty-five years ago, it was a cookie factory.

This was the National Biscuit Company — Nabisco. Seventeen interconnected brick buildings, completed around nineteen thirteen, and when they were done, Nabisco called it the world's largest bakery. That same year, Ford was putting cars on assembly lines. Nabisco was putting cookies on conveyor belts. Different industries, same ambition.

The High Line didn't just run alongside this building. It ran THROUGH it. When they elevated the freight railroad in the early nineteen thirties, the architect — a man named Louis Wirsching Junior — designed the Tenth Avenue side of the building with a train siding built directly into the structure. Freight cars loaded with sugar, flour, and cocoa roll

ed straight into the factory at the second floor. Workers unloaded ingredients without anything ever touching the street. The loading dock windows are still visible from up here — those wide openings on the upper floors, the ones that don't look like normal windows. Those weren't for light. Those were for trains.

And what they were making in there — the Oreo. The very first Oreo was produced in t

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Quick Facts

  • Nabisco factory (now Chelsea Market): 17 interconnected buildings, completed ~1913, "world's largest bakery" claim
  • High Line ran THROUGH the Nabisco building at second-floor level
  • Louis Wirsching Jr. designed the 10th Avenue side with a train siding built into the structure
  • Oreo first produced in this building in 1912, first sold March 6 to a grocer in Hoboken, NJ, for $0.25/pound
  • Production moved to New Jersey in 1958
  • Irwin B. Cohen bought the complex in the early 1990s for $14 million; Chelsea Market opened in 1997
  • Google purchased Chelsea Market building in 2018 for $2.4 billion (second-largest single-building sale in NYC history)
  • Waterfall from cast-iron ceiling pipe into 24-foot well inside Chelsea Market
  • Brass Nabisco plaque from 1898 still in the building
Featured Tour

Death Avenue to the High Line

9 stops • 1h 30m

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Location

New York City, USA
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